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UNDER ARMOUR - NIGHTMARE
Under Armour is committed to making athletes better, they are obsessed with performance and providing the gear to give everyone the swagger and the skill to not only dominate, but destroy the opponent. In our first ad for Under Armour, we put our high school athletes right in the driver's seat shooting an intense video game like POV sports film showing what it feels like to be the toughest, baddest, mother f*cker on the field. This was the start of a commitment to edgy work focused on mental toughness and mental strength for Under Armour.
Role: Brand Director
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