PACIFIC FOODS BRAND LAUNCH
Pacific Foods was a great brand, with good values and an even better product. But they had a major awareness problem and many people had them in their pantries, but never knew it or didn't really know why. We set out to change that with the brand's first ever major launch that included a brand new POV "Specifically Pacific" that told the world what they stood for and the care/craft that goes into all their products. For this launch we developed a :60 LF film as well as four different :15s that could be run across digital and social to raise awareness for the brand. To add to that, we also developed a brand new design system for their brand to help refresh parts of their website and organic social, injecting a modern lively look into the brand to match the new tagline.
Role: Brand Director
