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WOW BURNING CRUSADES CLASSIC - ODE TO THE RETURNING HEROES
For the launch of World of Warcraft's new Classic title, we created a Bard character, played by famous Hamilton actor and huge WOW fan Jordan Fisher to sing a heroic ode dedicated to all the returning players. We used nostalgic accomplishments, bosses and gear to develop the lyrics and create a song that will rally long lapsed players to jump into the new Classic title and create an expansion launch that is as successful as the launch of the original WOW classic game. In addition to the long form, we also made three individual odes dedicated to famous WOW streamers heralding their playing personalities and accomplishments that we sent to them as a surprise and delight on launch day.
Role: Brand Director
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