NAME A BETTER DUO & THE MIXER - adidas FOOTLOCKER/CHAMPS SUPERSTAN SHOE SOCIAL LAUNCH
In Footlocker and Champs stores across the US, adidas was launching a brand new iconic shoe, the Superstan. We were asked to develop campaigns specific to each brand that would resonate with their high school GenZ audience. For Footlocker we developed "Name a Better Duo," which uses the iconic lunch table to create a debate about the best duos, capturing the voice of our consumer in a humorous back and forth dialogue in a single hero film and a ton of fun pieces of social content. For Champs we developed "The Mixer" and leaned into the exaggerated visual humor to create three hero films that would make our audience smile and grab their attention on social. Then for both brands we also developed two distinct retail creative directions that brought the youthful fun nature of our films into the actual store.
Role: Brand Director
NAME A BETTER DUO
THE MIXER
