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DIABLO IV LAUNCH - LILITH DIABLO IV ANTHEM BY HALSEY FT. SUGA OF BTS
Gothic, dark themes have exploded in culture over the last several years with artists like Billie Eilish and Halsey bringing it the mainstream in music and brands like Balenciaga bringing it to fashion. We harnessed that trend and partnered with one of the most popular music stars on the planet, Halsey, to create a remix of her song "Lilith" with a music video that felt as if it was ripped from our game world while still staying true to music video culture.
It was a massive success, not just as a marketing asset for Diablo, but also as a song, music video and piece of entertainment that gaming fans and music fans have loved equally.
Role: Group Brand Director
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