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WINGSTOP - BRING THE FLAVOR
Wingstop's biggest problem is cultural awareness. As soon as people know about the brand they get hooked on its great product. So we introduced a completely new brand platform and tagline that we brought to life via a flavor partnership with Latto and a variety of new brand films to help Wingstop capture its cultural swagger and show that it is one of the coolest brands around.
The below is just the beginning, much more work to come.
Role: Group Brand Director
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