CALL OF DUTY MODERN WARFARE 3 LAUNCH - THE LOBBY
The next installment in the Modern Warfare franchise was built for the fans. After 20 years, COD was bringing back iconic maps, adding zombies to Modern Warfare for the first time and having the franchise's most iconic villain Makarov return. So to launch this game we created the ultimate homage to our community, bringing to life the Call of Duty Lobby in an aspirational way with a custom song developed by COD fans 21 Savage, D4vd and producer Ryan Tedder.
This campaign came to life with not only a single long form film, but also with films shot specifically for Tik Tok and several comedic individual gameplay focused cut downs that leaned into gaming insights from our fans. The campaign performed incredibly well with one of the highest positive sentiments we've ever seen on a launch campaign, especially in the YT comments where it is normally super negative. All together our campaign assets had 31M organic views across all channels the custom song "Call Me Revenge" was on Hot New Hip Hops top 100 for 10 weeks straight.
Role: Group Brand Director
