COD WARZONE PACIFIC - WARZONE IN PARADISE
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For the launch of Warzone's new map to be successful, we had to expand our audience base and attract the interest and attention of GenZ gamers both male and female. To do that we hijacked their primary source of travel information and inspiration to get them to consider giving our Pacific Island a try.
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We collaborated with travel influencers from all over the world to source a video that they had from a previous trip. Then using VFX, integrated elements from our Warzone into their travel video, making it feel like an actual trip to our Caldera Island.
Role: Group Brand Director
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AWARDS:
Clios Silver // Social Media Single Platform
Clios Silver // Social Media Other
Webby Winner // Social Best Influencer Endorsement
D&AD Shortlist // Digital Social
D&AD Shortlist // Digital Use of Talent
Gold ANDY // Idea
Gold ANDY // Craft