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COD VANGUARD - THEATERS OF WAR

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Leading up to the launch of Call of Duty Vanguard, the game lacked a cultural cool and awareness that it had always carried in years prior. The historical setting wasn't something a younger generation of gamers wanted and earlier more serious marketing tactics put the brand behind ATVI's awareness and conversation goals. To fix that, we decided to celebrate the game's craft and premium status in a way that could really break through, by throwing a World Premiere event that would rival those of Hollywood. For the first time ever we had an orchestra play the score live behind a Twitch streamer, hosted a Verzuz gaming battle and finished the event with an epic concert from Migos, all streamed live across YT, Twitch, Triller, Verzuz, Fiver, IG and Facebook.

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~4,590,000 Stream Views

~11,185,000 Stream Impressions

Coverage in People, E!, ESPN, Fashion Bomb, HotNewHipHop and more

 

Role: Group Brand Director

BTS & REHEARSAL 

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CAMO CARPET

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STREAMER + LIVE ORCHESTRA

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VERZUZ BATTLE OF LILS VS. THE BIGS 

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MIGOS CONCERT

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