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UNDER ARMOUR - IT'S SCARIER WHAT YOU DON'T SEE
Everyone spends time training their body and their physical strength. But real power lies in the mind. It is what can separate the good athletes from the great. So at a time when mental strength and mental health was at the center of the sports zeitgeist, we helped UA launch a new brand platform centered around mental strength. It's Scarier What You Can't See. The campaign launched launched with a :30s broadcast commercial and a ton of OOH.
Role: Brand Director
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