WILLIAM NADER

UNDER ARMOUR - IT'S SCARIER WHAT YOU DON'T SEE

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Everyone spends time training their body and their physical strength. But real power lies in the mind. It is what can separate the good athletes from the great. So at a time when mental strength and mental health was at the center of the sports zeitgeist, we helped UA launch a new brand platform centered around mental strength. It's Scarier What You Can't See. The campaign launched launched with a :30s broadcast commercial and a ton of OOH. 

 

Role: Brand Director