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DIABLO IV LAUNCH - SAVIORS WANTED
To create a blockbuster launch ad for Diablo IV, instead of submitting to the traditional high energy, celebrity entertainment playbook, we embraced what made our game different, the dark gothic crafted story line with corrupted, complex characters. We pleaded to gamers, using the NPCs from the game who have been terrorized by demons, asking for someone to come and save them. This resulted in a longform film complete with game action and an emotional 30 second ad for broadcast wrought with the emotion of our hell based game.
Role: Group Brand Director
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