COD WARZONE - SQUAD UP THE WORLD
Call of Duty’s free-to-play game Warzone launched in March 2020 with a thunderous response in culture. When friends could no longer meet in person, they met up in Warzone, and the community became bigger and more inclusive than ever. Now squads are re-connected and friend groups continue to come together to enjoy Warzone like never before.
So to celebrate the most ambitious free content offering in Call of Duty history and its diverse community of players, we worked with young visionary filmmaker Gibson Hazard to create its biggest, most ambitious launch campaign in years.
The film lit up culture, brought in new players, even a famous one and was shared organically on IG story by tons of musicians and athletes outside of the ones in our film who were proud be Warzone gamers and see their friends in the film.
Role: Brand Director
